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Flip-backs: The Answer to e-Readers?

I was just browsing the feed at and came across this:

I want one just because of the novelty of it, but I find it completely ironic that all they did was flip the text 90 degrees so the book has a horizontal orientation instead of a vertical one. The size should be about the same size as a standard mass market paperback. The people in the video were exclaiming about the portability of a paper-back book. I am I the only one who finds that funny? Please say no. Here is the link to the publisher, Hodder and Stoughton, that is selling these odd little things. I found one of Pride and Prejudice, so I might have to order one and try it out. If you’ve heard of or have one of these things, let me know in the comments and tell me what you think.

1 comment to Flip-backs: The Answer to e-Readers?

  • Yes, the 90 degree twist seems to be the main innovation. I think they are a light weight version of a hard back though (I am picturing boards like a preschool book with Bible type waffer thin paper inside). It seems a bit pointless bringing out classics in this format though. There are so many secondhand OUP or Everyman light hardbacks of these knocking about.

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